Let's get a million people and...

Break Up with Amazon

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What if a simple, new technology could enable us to profoundly affect Amazon, compelling it to treat workers, communities, suppliers and the planet as well as it does customers? Would you want to be part of that?

This week's goal
The Threshold Magic

Pledge now, and we'll only ask you to follow through if we reach our 1 million pledge goal.

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Building

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Activation

If we reach the 1 million pledge threshold

Indeed, Amazon’s dominance has come at the expense of its workers and its host towns, small retailers, suppliers, middle-income jobs, the environment and an open society. And yet, few governments have intervened, workers lack collective power, the Board moves in lockstep with CEO/Founder Jeff Bezos, and, increasingly, most competitors are powerless to stop the company’s relentless advance. That leaves us, the customers, as perhaps the only force that can now compel Amazon to become good.How many Amazon, Whole Foods and Prime customers have to quit before Amazon says “uncle?” We aim to find out.

If you and 999,999 other patrons quit all at once, that represents around $1 billion in lost revenue, per year. Amazon will notice, the media will notice and the world will notice. The pressure to change will be extraordinary—especially because there’s no reason for us to stop at one million.

Demands

Boycotts traditionally target a corporation with a single request. This is different. We are asking Amazon to take a deeper look at a wide range of practices that call into question the company’s fitness to be in the center of our lives and communities.We are asking for a soul-searching reckoning by the Board and executives. We are asking Jeff Bezos to prove that he is, in his words, “a missionary rather than a mercenary” and that his empire deserves our patronage.

Jeff, we want Amazon to:

Updates

May 9, 2019 @ 7:18 PM PST

Added option for businesses to pledge

We're sitting at 113 pledges, celebrating hitting our first goal at the end of week one. We're still holding the reins pretty close and haven't shared the campaign widely yet. Several people have asked us if they could get more "credit" for pledging a business account that spends more than average households do. The answer is yes. For now the process is manual (check out the FAQ) but will soon be integrated. Thanks for all the early support!

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